So, you have a swanky website……….but how do you attract visitors and potential leads? One easy way is Pay Per Click advertising (also known as PPC). This is a hugely effective way of getting your website and PPC ad to the top of search engine pages quickly. By search engines, we mean Google, Bing, and Yahoo. Unlike SEO, the results are instant.
Because PPC has instant results with immediate traffic, this can help generate significant sales on your website quickly and easily.
One of the key advantages of PPC is that you only pay when someone clicks on your ad, so even though your ad will appear multiple times in the search engine results page for your keywords, you only pay when someone likes the look of your message and clicks on your ad. Your PPC advertising budget is agreed with you up front, so you never spend more than your budget in any given period.
Why should you use Every Cloud Digital to manage your PPC campaign?
We understand how frustrating it can be when your digital marketing agency is a company based miles away, sometimes even in another country. As we are a local Ayrshire based company, you will be able to have regular face to face meetings with your PPC account manager. We have clients throughout Scotland, so even if you are not an Ayrshire business, we can still travel to your location for meetings.
Our PPC software tracks and reports on website visitors as they browse through your site and measures conversions in terms of emails, web events, and call tracking. Because our software is automated, it means that you can rest assured that your PPC campaign is being monitored and optimised constantly. This is much more effective and less time consuming than manually managing your PPC campaign.
At no extra cost, our software will record all calls being delivered through your PPC ads. You have paid for someone to click on your ad and make contact with you, so you don’t want to lose that person as a potential lifetime customer due to something that could be easy to rectify. Because you will have access to the recorded calls, you can listen to the recordings to help identify where you could be losing potential sales opportunities.
It’s our job to think outside the box and offer digital marketing strategies which may be more effective and, more importantly, cheaper than industry standard terms. Our ultimate aim is to make sure that you are getting the best possible ROI for your advertising budget.
All of our staff are Google Adwords and Bing Certified and we will work with you to ensure that your budget is being spent wisely and effectively.
Please feel free to contact us if you want to chat about our PPC management in more detail.